As a hair and makeup artist, I’ve learned that the beauty industry is as much about artistry as it is about entrepreneurship. From humble beginnings to where I am today, I’ve gathered five key insights to help you stand out and succeed in this glamorous world of makeup artistry. So, let’s dive in and discover the secrets that apply to both beauty artists and small business owners.
1.Plan In Advance
Ask your client for a picture of herself and her desired look in advance so your kit is prepped accordingly. It also gives you a chance to research the look and how you’re going to execute. You can even look up photos of your client online to see how they typically like their makeup done. This can also be a chance to confirm the address and start time!
2.Arrive 15-30 Minutes Early
Plan on arriving at least 15 to 30 minutes before the appointment time. I’d rather wait in my car and have wiggle room for the unexpected so I can set up in peace, than be anxious and fighting the clock. You also look more professional and build trust quicker with the client when you show you’re punctual.
3.Look Like An Artist
I’m always confused when an artist shows up to a client looking like they’ve rolled out of bed or just come from a club. Having pretty, but not over the top, hair and makeup and a put together outfit will help build trust immediately with your client. After all, YOU are the brand.
4.Document Your Work
Always take before and after videos & pictures of your work. This gives you content for your portfolio and a chance to review your work to see if there are areas to improve. Just ask for permission from your client first.
Follow up with your client the next day. Ask if there was anything you could improve on. I know it’s hard to hear criticism, but you won’t become a better artist without knowing what to work on! If she gives you only positive feedback, ask her to write an online review for you.
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