What exactly is content creation, and how is it different from hiring a photographer or videographer?

Content creation focuses on capturing real-time, candid, and behind-the-scenes moments specifically for social media. While photographers and videographers deliver highly curated, long-form content, our goal is to provide short-form, unfiltered, ready-to-share footage within 24 hours — ideal for Reels, TikToks, and Instagram Stories.